The Launch
Of The Lexus IS480 Hybrid – Berlin – Postbahnhof.
150 delegates per day over 28 days. Full technical production
management. Lighting, sound , staging set design. Set over
2 floors. Creation of 7 individual themed areas promoting
all aspects of the new Lexus hybrid. 80 cars onsite for
ride and drive experiences in Berlin. Brand retail experience
over day 2 in Berlin retail outlets. Round up finale day
back in Postbahnhof. 3 day experience / 4000 delegates. |
